Project / 05Merchandise — 2024

Itoigawa merch​

Itoigawa merch cover

⊹About the project

Merchandise design for Itoigawa — a city in Japan known for its geological richness and jade deposits. Created as part of my graphic design course.

Responsibilities

Designed a graphic and pattern for city merch, inspired by native Itoigawa jadeite and the visual structure of a geological map — reinterpreted into a simplified, wearable design. Applied across branded items.

Challenges

Translating geological and natural references into something clean and wearable — specific enough to feel local, simple enough to work on physical objects.

⊹Selected Pieces

Itoigawa merch — design work example 1 of 6Itoigawa merch — design work example 2 of 6Itoigawa merch — design work example 3 of 6Itoigawa merch — design work example 4 of 6Itoigawa merch — design work example 5 of 6Itoigawa merch — design work example 6 of 6

Thank you for taking a look.

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