Mamma Mia!
⊹About the project
Brand identity for Mamma Mia! — a breakfast tomato sauce designed to stand out on the shelf and make mornings more joyful. The client wanted a playful, positive brand with a mascot inspired by his daughter. The project was planned for launch but ultimately not released.
Responsibilities
Developed the full visual identity: logo, typography, color palette, brand character (mascot), hand-drawn illustration and packaging design for the sauce bottle and delivery box.
Challenges
Creating a mascot that felt personal and meaningful to the client while also working as a versatile brand asset. Balancing playfulness with enough visual clarity to work across different surfaces and scales.
Result
A cohesive, energetic identity built around an illustrated child mascot — warm, distinctive, and designed to bring some personality to an everyday breakfast table.
⊹Selected Pieces
Thank you for taking a look.
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